Projects with impact
Highlighting the innovative development of cancer drugs
Cancer poses a huge health challenge. Oncode Accelerator aims to change this by developing innovative cancer treatments. The platform was launched in September with funding from the National Growth Fund and support from more than 30 partners. Schuttelaar has played a major role in the communication approach, from strategy to implementation; essential for increasing impact.
Positioning for food banks in the Netherlands
The food banks provide approximately 100,000 customers with food aid every week. This means customers receive help until everything is back on track. To ensure that we reach those in the Netherlands who need the help, Schuttelaar has developed the positioning 'You are welcome' together with the food banks and translated it into the various resources and channels.
Pectin of coffee fruit enters the American market due to achievement Self-Affirmed GRAS status
PectCof developed an ingredient from coffee fruit pulp biomass, side stream from the coffee industry that was not being used. This ingredient, called Dutch Gum®, is rich of the dietary fibre pectin and can be used as an emulsifier and stabiliser in various food applications like dairy and meat analogues and gluten free bakery products. To enter the North American food market, the new ingredient has to be ‘Generally Recognized As Safe’ (GRAS) for human consumption. This needs to be demonstrated by safety data in a GRAS dossier which is assessed by an independent Expert Panel. We supported PectCof with preparing the Self-Affirmed GRAS application for this pectin-rich ingredient from coffee fruit pulp and with providing additional information and answering questions of the Expert Panel. IDue to the achievement of this Self-Affirmed GRAS status, a new sustainable soluble fibre source is available for the North American market that can be used for various food applications.
Improving chicken welfare with the innovative new method KipUP
KipUP was launched on Thursday, March 14. It is a new, innovative method to measure the welfare of laying hens. Through a series of targeted questions in a safe, online environment, KipUP provides direct insight into the behavior, health and housing of the chickens, and highlights any areas for improvement. This initiative represents a positive change in poultry care, with the aim of taking the welfare of laying hens to a higher level. Schuttelaar & Partners has been closely involved in the development of KipUP for years and has designed and developed both the online environment and the brand identity, including the website.
Insight in the state of nature with the Biodiversity Dashboard
On the 22nd of May, International Day of Biodiversity, a consortium of nature organizations, together with Schuttelaar & Partners, launched the National Biodiversity Dashboard. This online platform provides an overview of the state of Dutch nature, the most important factors that influence it and shows whether the Netherlands is on track to achieve the biodiversity goals for 2030. The development of the Dashboard took place in an agile collaboration with the partners of the project, which resulted in a clear and well-arranged platform that can effectively monitor biodiversity development.